Hands-on introduction to the principles and fundamentals of User-Centered Design, Design Thinking and Service Design
Take team collaboration, problem-solving and ideation to new heights with idea visualization across various mediums
Bring the voice of the customer into the creative process by immersing (and even participating!) in their day-to-day lives
Reveal deep, actionable insights from qualitative data sets with a powerful toolkit of analysis methods and models
Reframe business challenges and articulate compelling new opportunities through a lens of customers' tacit needs and desires
Sketch and refine compelling new products, services and touchpoints with customer journey maps, storyboards and wireframes
This team-based training program is engineered to develop the competencies and perspectives required for generating on-demand creativity and sparks of insight that drive disruptive innovation.
The program is designed as a four-day series of workshop modules, and blends design thinking and service design methodologies into a hands-on experience that will transform even the most adamantly "non-creative" team members into highly creative contributors. Each module builds upon the skills, concepts and activities of the previous day, while allowing ample time for reflection and retention.
Across nearly every industry, disruptive innovators are displacing their predecessors, winning both customers and talent at an unnerving pace. This change is being driven in large part by an exploding base of early adopters with greater expectations than their respective markets have ever had to endure. Seizing upon this trend has less to do with technology and more to do with capturing these customers' unspoken needs and desires with meaningful, insightful products, services and touch points.
“Our experience shows that consumers can tell you they want bigger buttons, fewer features, or a better price. But these are relatively superficial needs. As we probe deeper, we find that consumers have a hard time articulating, or even envisioning, the kinds of products they won’t be able to do without over the next few years.”Robert Logan, Head of UI design at Thomson Consumer Electronics, in The Design Experience: The Role of Design and Designers in the Twenty-First Century
Breakthrough innovation is quickly becoming the norm, but it's important to remember that innovation isn't just something great companies do, it's what great people inside of great companies do. Staying competitive means investing in your employees' ability to continuously and aggressively challenge the status quo – both inside and outside of your organization. The best companies in the world know this, and are investing heavily in their number one competitive advantage: the creative capacity of their people.